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Vision & Mission

Shaping an innovation-led creative economy.

A shared development vision: make culture, creativity and technology mutually reinforcing drivers of sustainable enterprise, competitiveness and opportunity.

Vision

A thriving, technology-enabled creative economy.

We envision a connected ecosystem where cultural knowledge and creative capabilities translate into competitive products, sustainable enterprises, stronger markets and broader participation in innovation.

Mission

Connect capabilities. Deliver development.

Our mission is to facilitate partnerships, strengthen entrepreneurial and technological capabilities, and support the pathways that turn cultural and creative ideas into meaningful solutions and commercial outcomes.

Strategic priorities

The foundations of our development approach

Priority 01

Research & technology transfer

Bridge specialized knowledge, R&D and market-facing applications.

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Priority 02

Business growth & commercialization

Improve product-market readiness and build practical go-to-market capabilities.

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Priority 03

Platforms & digital infrastructure

Enable shared digital services, technology platforms and sector-specific networks.

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Priority 04

Learning & talent development

Connect training, mentoring and professional capabilities to the real needs of creative enterprises.

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Priority 05

Networks & partnerships

Develop structured relationships across academia, industry, investors and institutions.

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Priority 06

Market access & export development

Support opportunities to reach customers, commercial partners and new markets.

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