Focus area
Heritage, crafts & cultural assets
Digitization, authentic product development, traceability and market access for cultural assets and creative producers.
Learn moreHome Cultural & Creative Industries
Cultural & Creative IndustriesWhere cultural identity meets the digital future.
Cultural and creative industries generate value from creativity, intellectual property, heritage, design, artistic expression and innovative services. Technology can help these fields develop new products, channels and business models.
Sector landscape
An interconnected field of creative opportunities
Focus area
Tourism & visitor experiences
Smart tourism, cultural routes, digital discovery, visitor services and new forms of destination engagement.
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Media, content & creative production
Digital publishing, games, audio-visual content, design, educational media and platform-based distribution.
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Creative technology & AI
Data-driven services, digital tools, AI-enabled workflows and accessible technology for creative organizations.
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Creative enterprises & services
Business models, collaborative production, branding, e-commerce, marketing and IP-based services.
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Cultural entrepreneurship
Startup development, market validation, partnerships and scalable solutions rooted in culture and creativity.
Learn moreOur approach
From cultural assets to sustainable market value.
Innovation does not replace cultural identity; it can expand the ways cultural value is protected, experienced and exchanged. The Foundation looks for pathways that combine authenticity, quality, digital capability and economic viability.
- Preserve and enhance cultural value and intellectual assets.
- Improve digital capability and access to markets.
- Enable research, design and product development.
- Connect specialist knowledge with producers and entrepreneurs.
- Encourage sustainable and responsible growth.
Collaboration opportunities
Discuss a projectHave a cultural or creative sector opportunity?
We can explore the right expertise, technology and collaboration model with your team.